Mobile Marketing

Gen Z – Will the Smartphone Generation Change the Way We Work

April 1, 2019

Are You Losing 21 Percent of Your Ad Budget to Fraud?

March 29, 2019

Can a Smartphone App Really Help Improve Our Mental Health?

March 20, 2019

Too Cool for School – Education Apps

February 5, 2019

Global Consumer Spending on Apps Tops $101 Billion in 2018

January 18, 2019

Can You Bank on the Google Play Store’s Security?

January 10, 2019

App Downloads During the Holidays: Winners and Losers

November 27, 2018

The Indian Smartphone Market – Already Big but with Plenty of Room for Growth

October 10, 2018

The Black Friday Smartphone Sales Frenzy

October 5, 2018

Engineering Blog

The Offensive Playbook for Advertisers

February 1, 2023

2023: The Year of Attention

January 19, 2023

Exploring Mobile App Habits: The Hidden Leisure-Time Opportunity

December 21, 2022

Exploring Mobile App Habits: Why Brand Matters

December 15, 2022

The World Cup is Here: Four Ways To Score Your Brand Goal!

November 17, 2022

Do I Have Your Attention? Here’s The Mobile Metric That Matters.

August 31, 2022

UA Marketers Adapt to Apple’s Privacy Changes - Survey Results

August 30, 2022

3 Things About the Power of the Preload in Brazil

March 15, 2022

3 Crazy Things About that Coinbase Super Bowl Ad

February 22, 2022

Work Hard. Play Hard. Here are the Games We Love

February 14, 2022

What’s Next for Mobile Gaming in 2022

January 11, 2022

Twas The Night Before the Holiday Season

November 10, 2021