The Mobile Ecosystem Is Changing. So Are We.

For years, most people knew Digital Turbine as an on-device app distribution company.

That foundation is still core to who we are today. But over time, both the mobile ecosystem and our role within it evolved.

App discovery no longer happens in just one place. Distribution now spans devices, apps, direct channels, and personalized discovery experiences. As those shifts accelerated, Digital Turbine expanded alongside them - growing beyond only on-device distribution into advertising, monetization, and real-time intelligence powered by unique signals across devices and apps.

Over the years, we deepened our carrier and OEM integrations, expanded our in-app network, introduced groundbreaking technologies like SingleTap, and developed intelligence layers like DT iQ and Ignite Graph. Increasingly, we found ourselves operating across the entire mobile ecosystem - not just one segment of it.

While the business evolved however, the way we talked about Digital Turbine didn’t.

That realization is what led us here.

Today, we’re introducing a new brand for DT, formerly Digital Turbine, designed to better reflect the platform we’ve built and the central role we play connecting advertisers, app developers, and device partners across the mobile ecosystem.

That evolution is also reflected in how we are organizing and talking about our platform moving forward, including DT Launchpad for scaled app distribution, DT Ads for outcomes-driven advertising and monetization, and DT Ignite for rich on-device experiences.

Together, these solutions are powered by DT iQ and Ignite Graph, helping connect signals, discovery, and engagement across global devices and apps.

Our new brand reflects us, a more unified and connected DT - and the role we humbly play in the exciting next phase of growth for the mobile ecosystem.

Joy Ho
Vice President of Marketing
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