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Mobile Marketing

Starbucks: A Case Study in Effective Mobile App Marketing
App Delivery Via SIM
Mobile Advertising: Stats & Facts
The Madness of Advertising
Mobile Ad Viewability: The Lingering Issue of Mobile Monetization
Smartphone Shipments On The Rise In India
Mobile World Congress 2016 Recap
Our New ‘All Screens’ App Approach Is Crossing Boundaries Between Disparate Devices
Mobile Advertising Stats You Should Know

Engineering Blog

The Rising Cost of Smartphones Creates a Burgeoning Second-Hand Market
What Turns a Good Idea into an Awesome App?
Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Mobile Takes Over Back to School Shopping
Native Advertising – A Brief History & How it Found a New Home on Mobile
Case Study: Successful App Genres in India
Reader’s Choice
Introducing DT’s New Podcast: Mobile Explorers
How Mobile Ads Can Grow Loyalty, Drive Referrals, and Retain Customers

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