Digital Turbine – Cookies and Similar Tracking Technologies Policy
This Cookies and Similar Tracking Technologies Policy (this “Policy”) provides you with general information about cookies and similar tracking technologies (collectively, “Tracking Technologies”) as well as how and for what purposes Digital Turbine, Inc. (“Digital Turbine”, “we”, “us” or “our”) uses such Tracking Technologies on the Digital Turbine website (“Website”).
Please take the time to read this Policy. If you have questions or comments, you are welcome to contact us at: privacy@digitalturbine.com.
- What Are ‘Cookies’?
- For what purposes are Cookies being Used?
- What Are ‘Session’ and ‘Persistent’ Cookies?
- What Are ‘First-party’ and ‘Third-party’ Cookies?
- What Are ‘Similar Technologies’?
- How Does Digital Turbine Use Tracking Technologies and for What Purposes?
- Does Digital Turbine Need to Obtain My Consent for Using Tracking Technologies?
- Can I Manage My Tracking Technologies Preferences at Any Given Time?
- Will Digital Turbine Change This Policy?
- Appendix A: Tracking Technologies Table
Cookies are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.
Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.
Cookies are used in numerous ways. For example, when analyzing traffic to a website or tracking users' browsing behavior.
Cookies are widely used as they allow a website to recognize a user’s device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user’s login details or the goods a user added to their online basket on an internet shopping website.
“Session Cookies” are removed from your device once you close your browser session.
“Persistent Cookies” last for longer periods on your device - after you close your browser session.
A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.
First-party cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by this Website.
Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of this Website.
Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices in order to analyze visits to a website.
Any technology that stores or accesses information on the user’s device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.
Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used – are also considered as similar technologies.
Yes, we do.
We use both Session Cookies and Persistent Cookies as part of your experience on this Website so that we can facilitate the use of the Website’s features and tools, keep track of your preferences, and improve your experience with our website, for web analytics and for marketing purposes.
Some cookies are strictly essential for the operation of this Website while other cookies help to improve our services and marketing activities. The same rule goes for all Tracking Technologies that we use.
For a detailed Tracking Technologies table please follow the instructions in Appendix A to this Policy.
When a Tracking Technology contains personal data, as indicated in Appendix A, then the Digital Turbine Privacy Policy applies as well.
By using our website, you expressly consent to the use of cookies and the use of your personal data to use our website for the purpose of improving our internet services. This consent also includes the use of service providers by Digital Turbine, as designated in Appendix A, and the transfer of data to them for this purpose.
Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of this Website, as further indicated in Appendix A. For essential Tracking Technologies Digital Turbine does not need your consent.
If you do not agree to accept our cookies or other Tracking Technologies that are not strictly essential for the operation of this Website, we will make commercially reasonable efforts to provide you with as similar level of services as we can.
Every browser allows you to manage your Tracking Technologies preferences, usually found in the “Help” or “Settings” sections of the web browser.
Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.
In addition, you can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.
You have the right to object to the processing. To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.
Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is a HTTP header field indicating your preference for tracking your activities on certain services or through cross-site user tracking.
This Website does not respond to DNT signals.
We update this Policy, when needed. Every time we change this Policy, we will post a notice on this Website if our policy update includes substantial changes and obtain your consent once again, where required under applicable laws.
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses so-called cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to us. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
In the event that IP anonymization is activated on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
A complete list of cookies used on the Digital Turbine website can be accessed under the following link.
Strictly Essential Cookies
These cookies are strictly essential for enabling your movement around the Website and supporting the Website’s security features.
This category of cookies cannot be disabled. The legal basis is Art. 6 (1) p. 1 lit. a GDPR – see above.
Marketing Cookies
Marketing cookies collect personal information such as your name, which pages you visit on this Website, your history arriving at this Website, your purchases from us, and so on. Collected information is used to evaluate and improve the effectiveness of our marketing campaigns.
This category of cookie may be safely disabled.
Product/Service Enhancement Cookies
Collecting and analyzing data, including personal data, to understand how you use our products and services so we can improve them; we may set cookies or other trackers for this purpose.
This category of cookie may be safely disabled.
Business Enhancing Research & Analytics Cookies
We may set cookies or other trackers for the purpose of general business-driving analytics, including activities such as lookalike modeling and website analytics.
This category of cookie may be safely disabled.
This Policy was last updated in July, 2025.