User Acquisition

Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked

May 18, 2021

Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps

April 30, 2021

Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery

April 15, 2021

Now is the Time to Leverage Web Traffic for App UA

April 13, 2021

Success Story: 1945 Air Force & User Acquisition

March 18, 2021

Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy

February 9, 2021

Gamers and Preloads: A Tasty Combination

January 8, 2021

New Case Study – User Acquisition with Faladdin & Adjust

December 17, 2020

What You Need to Know About UA Campaigns for iOS 14

December 15, 2020

Engineering Blog

Case Study: Banco Azteca and Digital Turbine Shake-up Banking in Mexico

June 30, 2020

Mobile Marketing 101: What is App User Acquisition & How To Build an Effective Strategy

June 23, 2020

User Acquisition: A Holistic Approach

January 20, 2018

Jam City: A Case Study in Effective Mobile User Acquisition

July 12, 2017

7 High-Performance Secrets to Rev Up Your User Acquisition Strategy

April 21, 2017

My App is Distributed on Google Play…So What Now?

November 18, 2016