User Acquisition

6 Reasons It’s Android Season

November 18, 2021

Creative Showcase: UIP Sonic the Hedgehog Movie

September 23, 2021

A New Kind of DSP: You need it, we got it! Part 2 of 3

August 24, 2021

Klarna Jumps Into In-Game Advertising - AdNews Magazine Feature

August 12, 2021

5 Things (and 1 Big Secret) About Android Users That All Advertisers Must Know

July 27, 2021

Success Story: Papaya Gaming - Solitaire Cash & Bubble Cash

July 22, 2021

3 Things About Discovery-Based Advertising

July 8, 2021

App Install Marketers Adapt to New Challenges — Survey Results

July 8, 2021

Creative Showcase: Bear Brand

June 24, 2021

Engineering Blog

3 Things About Discovery-Based Advertising

July 8, 2021

App Install Marketers Adapt to New Challenges — Survey Results

July 8, 2021

Creative Showcase: Bear Brand

June 24, 2021

Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment

June 14, 2021

The Power of The Preload

May 24, 2021

Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked

May 18, 2021

Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps

April 30, 2021

Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery

April 15, 2021

Now is the Time to Leverage Web Traffic for App UA

April 13, 2021

Success Story: 1945 Air Force & User Acquisition

March 18, 2021

Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy

February 9, 2021

Gamers and Preloads: A Tasty Combination

January 8, 2021