Mobile Marketing

Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Mobile Takes Over Back to School Shopping
Native Advertising – A Brief History & How it Found a New Home on Mobile

Engineering Blog (archive)

Samsung Dominated the European Smartphone Market in 2019
Why You Need to Get Your Retail App on Smartphones Before the Holidays
AppsFlyer Index: Why App Marketers Should Take Notice
App Fraud: Fleeceware – A New Take on an Old Problem
Android Smartphones – Bigger, Better, Smarter than Apple
Your App: The Holiday Gift That Keeps on Giving Back
Apple Brand Loyalty Declines in Favor of Android Devices
Back to School with a Smartphone
Back to School – It’s Like the Holidays Come Early
Top Game Developer Enjoys 7x Lift in Conversion Rates with SingleTap™ Installs
App Distribution: Alternative Routes to Market for Android Developers
Digital Turbine’s Secret Sauce: Reaching New Users at Scale
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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