Rollic Integrates Digital Turbine to Entire Game Portfolio
DT Exchange is included in Rollic’s default ad stack across their entire game portfolio
3X
Growth Between Q1 & Q2 2020
90%
Ad Revenue from Interstitials and Rewarded Video
Strong performance across all ad formats with diverse demand for healthy competition and positive user experience.
Rollic
Company Overview
Rollic believes in leaving a socially memorable trace to the future, games that everyone loves to play. Rollic is committed to producing massively scaling global titles while building a future-proof ecosystem in the gaming industry.
The Challenge
- Increase competition and overall revenue across entire game portfolio without facing SDK bloat
- Solution must include support for a variety of ad formats
- Support Rollic’s small and efficient monetization team in driving growth based on close support and proactive service
The Solution
- DT Exchange offers diversified demand and strong performance across rewarded video, interstitials and banners
- DT’s responsive and attentive solution engineers ensured a smooth integration and stable delivery
- Proactive and consultative account management provides ongoing optimization across titles and ad formats
The Results
- 3x growth between Q1 and Q2 2020
- 90% increase in ad revenue from interstitials and rewarded video
- All of Rollic's game titles integrated with DT Exchange after the success
Goal
:
Increase competition and revenue for all ad formats
Geographies
:
Global
Ad Unit
:
Rewarded Video, interstitials, banners
Targeted Devices
:
Android & iOS
