Rollic Integrates Digital Turbine to Entire Game Portfolio

DT Exchange is included in Rollic’s default ad stack across their entire game portfolio

3X
Growth Between Q1 & Q2 2020
90%
Ad Revenue from Interstitials and Rewarded Video

Strong performance across all ad formats with diverse demand for healthy competition and positive user experience.

Rollic

Company Overview

Rollic believes in leaving a socially memorable trace to the future, games that everyone loves to play. Rollic is committed to producing massively scaling global titles while building a future-proof ecosystem in the gaming industry.

The Challenge

  • Increase competition and overall revenue across entire game portfolio without facing SDK bloat
  • Solution must include support for a variety of ad formats
  • Support Rollic’s small and efficient monetization team in driving growth based on close support and proactive service

The Solution

  • DT Exchange offers diversified demand and strong performance across rewarded video, interstitials and banners
  • DT’s responsive and attentive solution engineers ensured a smooth integration and stable delivery
  • Proactive and consultative account management provides ongoing optimization across titles and ad formats

The Results

  • 3x growth between Q1 and Q2 2020
  • 90% increase in ad revenue from interstitials and rewarded video
  • All of Rollic's game titles integrated with DT Exchange after the success
Goal
Increase competition and revenue for all ad formats
Geographies
Global
Ad Unit
Rewarded Video, interstitials, banners
Targeted Devices
Android & iOS

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