How Moovit Grew eCPM by 42% with DT Exchange Brand Campaigns
DT Exchange is driving global revenue with premium brand ads to keep app users happy and revenue growing
During 2024, DT has grown to be a consistent daily revenue driver. We were especially impressed with ad revenue during the brand spend seasonal peaks, including a spectacular 42% eCPM increase during Black Friday.
Company Overview
Moovit is the creator behind the #1 commuter app. Moovit’s iOS, Android, and Web apps offer users a smart mobility experience to easily get to their destination using any mode of public and shared transportation. Transit riders can benefit from mobile ticketing to plan, pay, and ride with transit services. Moovit has served over 1.5 billion users in more than 3,500 cities across 112 countries, in 45 languages.
The Goal
Moovit’s goal was to maximize revenue through a smart, custom-built ad monetization strategy. The strategy required a non-intrusive ad implementation without disrupting user experience during critical moments, such as when users searched for the best commute options, while still engaging audiences and driving sustainable demand for their app.
The Strategy
Since partnering with Moovit in December 2021, DT Exchange has focused on delivering a clear, non-intrusive ad experience for a diverse global user base on Android and iOS. By integrating highly effective banners and strategically placed interstitial ads, this approach was further enhanced by leveraging demand from both performance advertisers and top brands.
Over the years, DT Exchange has consistently delivered premium ads, with brand campaigns accounting for over 50% of their demand.
This strategy led to great results in overall ad performance, including a 42% revenue increase during the 2024 Black Friday weekend, marking a peak for Moovit.
DT Exchange remains committed to optimizing Moovit’s ad monetization strategy, ensuring steady revenue growth, a seamless user experience, reduced churn, and solidifying DT’s position as Moovit’s second-largest ad partner.
