How 365Scores Boosts eCPM by 22% with DT Exchange Driving Steady Ad Revenue Growth

Company Overview

365Scores' cross-media platform has been serving millions of sports fans around the world since 2012, offering the fastest and most accurate sports score updates online around the world on all devices and in any language, 24/7.

365Scores: Live Scores & News app allows over 50M sports enthusiasts around the globe to easily follow news and scores of their favourite sports, including major football competitions like the UEFA Champions League, English Premier League, as well as the NBA, Wimbledon, IPL and more. 

The Goal

365Scores was looking into improving its app monetization strategy on both iOS and Android without harming user experience. The critical point was to make sure ads were relevant to their extensive user base around the globe, from Brazil to Saudi Arabia while driving performance.

The Strategy

Working together with the DT Monetization team, 365Scores scaled their ad monetization revenue with DT Exchange in less than a month. With a healthy mix of Performance UA campaigns and brand demand, such as Disney+, Alibaba, Shopee, Paramount+, Coca-Cola, Adidas, and more, they’ve seen a 22% higher eCPM on DT Exchange compared to other monetization partners. 

Thanks to DT Exchange’s global demand, 365Scores boosts their revenue not only in the US, but also in LATAM and MENA regions to match the map of their user activity.

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“The DT Monetization team ensured a seamless and quick integration, with continuous support tailored to our monetization strategy, which led to outstanding results from the start.”

- May Barzilay, Monetization Performance Manager, 365Scores

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