Pocket FM Boosts Incremental Revenue by 15% with DT Offer Wall in Rewarded Ads Stack
Adding DT Offer Wall to our monetization strategy proved to be a seamless path to optimizing our rewards structure. It drove a 15% revenue lift, consistently outperforming other offerwalls and delivering higher CPMs.
Company Overview
Pocket FM is the world’s largest audio series platform, with a global community of over 200 million listeners. The company has redefined audio storytelling by pioneering the audio series category and bringing it into mainstream entertainment with its episodic storytelling format. This innovative approach has fostered binge-listening behavior, with the platform seeing an average of over 115 minutes of daily listener time. Pocket FM offers more than 75,000 audio series, powered by a community of 250,000+ writers worldwide.
Goal
Pocket FM is committed to letting users engage with the app on their own terms. To diversify monetization and stay true to maintaining a seamless user experience, the team sought a solution that would give non-paying users more flexibility to access content without payment - while finding an alternative way to monetize non-paying users.
Already monetizing through another offerwall, Pocket FM turned to DT Offer Wall to explore new revenue opportunities and drive deeper engagement with its unique rewarded mechanics that put the user experience first. The objective was to boost overall revenue and test whether a dual offerwall setup could create additional value without disrupting the user journey.
The Strategy
Initially, Pocket FM introduced DT Offer Wall to 20% of its Android users, allowing a gradual rollout in a controlled A/B testing environment. This approach enabled the team to measure performance alongside the existing rewarding mechanics while ensuring users maintain the freedom to engage with the offerwall of their choice.
The DT team optimized Offer Wall monetization by delivering a steady stream of high-quality global demand worldwide, effectively monetizing high-value markets like the US and UK, as well as Pocket FM’s key regions such as India and SEA countries.
Thanks to DT Offer Wall’s diverse demand partners and user-friendly experience, Pocket FM saw an incremental 15% revenue flow while achieving stronger eCPMs with DT, peaking at $1.27K in the US market.
