DT Growth Drives Funvent’s Massive LATAM Expansion, Achieving Scale & ROAS Goals
Combining DT On-Device products with DT Offer Wall has been instrumental in acquiring new users, boosting installs in new regions, and achieving our KPI targets. With DT Preloads and DT App Select, we reached a massive footprint in LATAM (500K installs in just three weeks), benefiting from DT’s exclusive partnerships with leading mobile carriers and OEMs.
Company Overview
Funvent Studios is a mobile game development and publishing company based in Dubai. With a compact team of 10, the studio focuses on creating casual puzzle games, particularly tile-matching games. Funvent Studios has achieved over 200 Million downloads and entertains more than 3 Million daily active users worldwide
The Objective
To drive continued growth, Funvent needed to explore beyond traditional UA channels and reach new geographies. They launched DT On-Device campaigns in LATAM and DT Offer Wall campaigns globally to expand their user base and diversify their UA channel mix.
The Solution
Funvent used multiple DT Growth UA products, including DT On-Device campaigns—Preloads, Apps Select, and Notifications—and DT Offer Wall campaigns to significantly increase their installs and ROI.
DT On-Device technology is factory-installed directly into users’ devices through exclusive partnerships with leading device manufacturers and mobile carriers. In LATAM, with over 45M new devices every quarter, Funvent was able to reach a huge scale they weren’t able to find anywhere else.
Funvent ran mostly on Preloads CPP campaigns, which put the app directly on users’ devices from the moment of activation, ensuring a premium seat for the app on the most valuable real estate. With Notifications campaigns, which guarantee visibility on the home screen without distractions, Funvent was able to encourage users to open the app when they are likely to engage.
Seeking to further expand its user reach, Funvent launched Multi-Reward campaigns on DT Offer Wall. These campaigns incentivize users by offering rewards for completing multiple actions within a single offer. Funvent achieved a significant boost in campaign impressions, increased Conversion Rates, and more than doubled its ARPDEU month-over-month.
Results
DT Preloads and DT App Select:
- 500K installs in LATAM in 3 weeks
- Hit ROAS D7 goal across all LATAM countries:
- 124% of ROAS D7 goal in Argentina
- 110% of ROAS D7 goal in Mexico and Brazil
- 153% of ROAS D7 goal in Peru
- 117% of ROAS D7 goal in Chile
DT Notifications:
- 160% of ROAS D7 goal
- 35% Conversion Rate
DT Offer Wall:
- 1.76X Impressions MoM
- 2.2x ARPDEU MoM
- 182% Conversions MoM
