Wall’s Exceeds Benchmarks with a 19% Engagement Rate on Interactive Mobile Campaign

Company Overview

Wall’s is a global ice cream brand under Unilever, delighting consumers in over 50 countries with iconic treats like Cornetto and Paddle Pop. In Indonesia, Wall’s is a beloved household name, known for its wide range of affordable treats and family-driven campaigns that bring joy to everyday moments. 

Cutting Through the Clutter During Ramadan

Ramadan marks one of the most competitive advertising periods in Indonesia, driven by a surge in consumer spending. To stand out, Wall’s set out to not only drive awareness, but also to connect meaningfully with audiences during culturally relevant Ramadan moments. 

By aligning with Iftar and Eid celebrations, Wall’s focused on creating meaningful experiences that built emotional relevance and, in turn, drive business results.

Elevating the Brand Experience with AI-Powered Innovation

Wall’s launched a two-phase, mobile-first campaign designed to engage audiences during Ramadan moments. Phase 1 featured “Recipe Menu” banners that inspired Iftar creations and brought families together through the joy of shared meals. 

Phase 2 tapped on AI to bring joy to the users with personalised Ramadan Greeting videos. Users simply uploaded a photo into the ad unit, added in their details and instantly received a WhatsApp message with a custom AI-generated avatar video of their image, ready to be shared with friends and family. Building on last year’s success, Wall’s set out to cement the experience as a festive tradition, blending innovation with emotional connection to drive engagement and brand affinity.

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