Funvent Exceeds Planned ROAS Goals by 115% with DT & Xiaomi’s ROAS Bidding Model

Company Overview

Funvent Studios is a mobile game development and publishing company based in Dubai. With a compact team of 10, the studio focuses on creating casual puzzle games, particularly tile-matching games. Funvent Studios has achieved over 200 million downloads and entertains more than 3 million daily active users worldwide.

Goal

Funvent aims to accelerate growth across its mobile game portfolio, especially for its flagship title, Tile Park. Constantly exploring new acquisition avenues to expand beyond traditional self-attributing networks (SAN), Funvent sought innovative, high-quality user acquisition sources. Having already seen strong results with Digital Turbine’s on-device user acquisition solutions and Offer Wall solution, Funvent set out to leverage DT’s complete range of UA solutions to drive the next stage of growth. This led to a strategic test of DT's full suite of UA products, in particular, the ability to reach users on Xiaomi's devices at scale.

Strategy

Building on proven strong performance across multiple Digital Turbine’s UA placements, Funvent was ready to take its growth further. Central to this strategy was Digital Turbine’s exclusive integration with Xiaomi, which enabled frictionless, on-device installs across millions of active devices globally – capabilities that would not be accessible through standard ad networks.

Unlike traditional ad networks, Xiaomi Ads placements are native within the device interface, surfacing organically as users explore their phones through App Icons, Newsfeed, and Native Banners. This native integration ensures maximum visibility and engagement, embedding Funvent’s apps naturally into users’ everyday mobile journeys.

Beyond the access to premium inventory, Digital Turbine’s account team also played an integral role in execution and optimisation. With DT’s account team already deeply familiar with Funvent’s portfolio and performance goals, the collaboration enabled quick testing, seamless optimisation, and effective scaling across multiple titles.

The outcome was a 30% reduction in acquisition cost and D7 ROAS averaging 27%, significantly outperforming the 20% benchmark, validating the strength of DT’s multi-channel UA ecosystem as a driver of scalable and sustained growth.

To date, DT has enabled 3.6M installs for Funvent’s top title, Tilepark, across geographies and 4M across all implemented titles.