Digital Turbine & AnyMind’s Partnership Delivers 4.7x Increase in Revenue for Publishers YoY

At the heart of every high-growth app is a powerful monetization strategy. In 2022, Digital Turbine joined forces with AnyMind to make monetization simpler, faster and more scalable for publishers across Asia. 

By integrating Digital Turbine’s SDK with AnyMind, developers gained an additional integration path, alongside direct integration with Digital Turbine, giving them flexible access to Digital Turbine’s global demand. Since then, the collaboration has rapidly scaled. Today, we have monetised over 150 apps through this partnership, and achieved a 137% growth in impressions, driving scalable and long term value for publishers.

Digital Turbine and AnyMind’s partnership spans across Asia and is currently present in 10 countries, serving a wide range of mobile publishers across Singapore, Japan, Vietnam, Thailand, Indonesia, India, the Philippines, South Korea, and Taiwan. 

Momentum Builds in Japan’s Non-Gaming App Market

Japan continues to be one of the most dynamic and strategically important growth markets for Digital Turbine in Asia. Since mid-2023, we have deepened our presence through our partnership with AnyMind and scaled steadily as advertiser demand surged. Average CPMs climbed 1.6x since 2022, underscoring the demand for Japan-based supply.

The collaboration has driven especially strong momentum within the non-gaming app segment. Over the past three years, ad requests and impressions have increased more than tenfold, highlighting robust user engagement and a healthy appetite for monetization. While gaming apps have traditionally led our supply, this partnership has accelerated the onboarding of non-gaming publishers, which now represent over 60% of the total integrations we have in Japan under this partnership with AnyMind.

Notable integrations include ABS Akita, a trusted local traditional news platform; COLORFUL, a fast-growing loyalty app amongst Gen Z; DMM Point Club, the flagship rewards platform that spans e-commerce, video, and gaming services with the DMM ecosystem; and Green Ponta Action, a lifestyle app that rewards users for making environmentally conscious decisions. These examples reflect the growing appetite among Japanese developers for effective, performance-driven monetization.

A Unified Platform for Developers and UA Managers

Our tech stack meets developers at any part of their growth cycle, whether it is user acquisition or monetizing their app . Digital Turbine’s unified growth platform is built for the entire app lifecycle, empowering developers and UA managers in acquisition, engagement, and distribution on both traditional and alternative platforms.

By understanding the evolving needs of developers and UA managers, DT enables partners to:

• Acquire and engage users through a comprehensive advertising solution 
• Achieve superior eCPMs and fill rates
• Monetize efficiently through flexible and/or preferred bidding models
• Optimize performance with data-backed insights and support

For developers across Asia, Digital Turbine and AnyMind is committed to fuelling long-term and sustainable growth. We aim to simplify access to premium monetization opportunities and global demand. As Asia’s app market continues to mature, we are here to support developers with the technology and insights that they need to maximise revenue and scale effectively. 

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Over the past three years, Digital Turbine has become more than just a mobile ad delivery partner; they’ve been an important part of our efforts to deliver smarter, more scalable monetization across Asia. Their collaborative approach, agility in support, and focus on continuous performance improvement have allowed us to unlock more value for the publishers we work with. This partnership has grown stronger through shared trust, transparency, and results, and we’re excited to keep pushing the boundaries of what we can achieve together.

An Khanh Vu, Regional Head of Platform Operations, Anymind Group

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About AnyMind

AnyMind Group is a BPaaS company for marketing, e-commerce, and digital transformation, serving enterprises, publishers, and creators. For web and app publishers, the company provides comprehensive monetization and growth solutions through its proprietary platform, AnyManager. In particular, app publishers can tap on a single SDK - the AnyManager SDK - to funnel demand from the world’s leading mobile demand sources. 

With a strong presence across the Asia Pacific in markets such as Japan, Vietnam, and the Philippines, AnyMind focuses on maximizing ad revenue by enabling publishers to automate processes, leverage data-driven insights, and establish a stable, long-term monetization strategy.