Sustainability is quickly becoming a top priority in advertising, and it’s not just a responsible choice—it’s also a smart one. Brands now have the opportunity to make a meaningful environmental impact with digital ad strategies that reduce emissions while improving performance. Here’s why brands should consider sustainable ad campaigns and how they can join the movement for a cleaner, greener future.
Cut Emissions, One Ad Campaign at a Time
Did you know that 90% of a company’s emissions come from its supply chain? In mobile advertising, those emissions add up quickly. With DT, brands can reduce this impact by using our direct SDK inventory, which provides more control over the ad experience and reduces carbon emissions at every step.
Boost Performance with Sustainable Choices
Sustainable campaigns don’t just look good for an organization—they perform better. In fact, 82% of campaigns that reduced emissions saw improved performance. Our partnership with Scope3 allows us to offer verified Green Media Products (GMPs) that avoid high-emission, low-performing inventory, so brands can focus on placements that boost performance while keeping their carbon impact low. It’s a win-win for advertisers and the environment.
Don’t Get Left Behind
With two-thirds of Fortune 500 companies committed to climate goals, sustainable advertising is the new standard. Brands that reduce emissions and align with consumer values stay competitive, and partners like Scope3 make it easy by leveraging data from public reports, publisher insights, and ad tech analysis. Embracing sustainable practices today ensures brands stay ahead as the industry moves forward.
As the biggest brands commit to reducing their carbon footprint, the opportunity to make a positive change is here. By choosing sustainable ad solutions, advertisers will support the environment, improve campaign results, and connect with eco-conscious audiences. Partner with Digital Turbine to get sustainable and start building a cleaner, greener future in advertising.
