Vote for Growth: Maximize Your Game Revenue by Tapping Into U.S. Election Campaign Budgets

With the 2024 U.S. presidential election fast approaching, political ad spending is surging. With record-breaking advertising spend, the media mix is diverse - and mobile games can easily tap into these budgets.

Here is what app publishers should know to drive immediate revenue growth in October:

Tap Into Record Election Ad Budgets

The upcoming U.S. election cycle is set to break records for digital ad spending. Political advertisers are projected to pour over $3.5 billion into digital ads only — a 156% increase from the 2020 elections. With mobile platforms being top of mind for advertisers,games and their popularity have a unique opportunity to make this election season a revenue driver for app publishers who act fast.

Take action: By unblocking the IAB11-4 category in their ad placements until Election Day on November 5, 2024, app publishers allow their app to access this political ad spend. At DT, we set up a specific PMP that ensures relevant ads come from trusted sources and provides a smooth user experience. 

Why App Publishers Should Act Now

Limited-Time Opportunity: With Election Day just around the corner, the window to capitalize on this is now. The time to take advantage of this seasonal demand is today.

Election Awareness Peak: Election ad campaigns often save a significant portion of their budgets for a late push, allowing them to saturate key demographics and battleground areas with ads. This last-minute push is intended to ensure their message sticks with voters just before they head to the polls. Now, in the last weeks of October, is when publishers can expect to see a spike in ad spending. 

Top-Tier Partnerships: We’ve teamed up with leading political advertising agencies and DSPs, including DSPolitical and The Trade Desk, so apps monetized by DT Exchange will be connected to top U.S. Presidential campaigns.

Revenue Growth: Publishers who have already unblocked IAB11-4 are seeing their eCPMs skyrocket by up to 200% throughout September since the start of the political ad spend on DT Exchange. And there’s more growth to come in the final weeks before Election Day!

‍Monetization Pro Tip: Interstitials and Banners are proving to be particularly effective in capturing political ad spend on DT Exchange as they provide a strong visual presence without disrupting the user experience. We recommend optimizing these ad placements on DT Exchange to maximize your revenue during this period.

To see an immediate impact, review your Block List on DT Console or contact your DT Account Manager who can guide you through. 

Don’t miss out on this opportunity to boost revenue during the 2024 U.S. election season!

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