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User Acquisition

Creative Showcase: Bear Brand
June 24, 2021
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Anatomy of App Discovery Part 4: Rethinking Your App Discovery Investment
June 14, 2021
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The Power of The Preload
May 24, 2021
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Anatomy of App Discovery Part 3: All App Categories "Days to 25" Metric, Ranked
May 18, 2021
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Anatomy of App Discovery Part 2: The Days to 25 Metric and “Fast Discovered” Apps
April 30, 2021
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Anatomy of App Discovery Part 1: The Evolution of “Lean-Back” Discovery
April 15, 2021
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Now is the Time to Leverage Web Traffic for App UA
April 13, 2021
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Success Story: 1945 Air Force & User Acquisition
March 18, 2021
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Here’s why Virtual Currency Sales should be a core part of your Offer Wall Strategy
February 9, 2021
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Engineering Blog

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Engineering Blog

Building the DT Semantic Layer: Creating a Single Source of Truth with Agent-Driven Data Modeling

August 13, 2026
Kiko Untalan
Janneke van Swetselaar
Eric Wang
Helen Chen
Sea Yen Ong
Krystian Kurek
VJ Davey
Kyrylo Yershov
Sarit Banerjee
Dan Ferrante
Michael Akkerman
Joy Ho
Ron Elias
Julia Stachowiak
Gabriel Gurvich
Shachar Avuka
Bill Stone
Shilpa Sadana
David Vicente
Hubert Kosacki
Shay Fux
Aviad Natovich
Andriy Shamray
Mykhailo Guk
Vivian Wang
Andrey Michailov
Jason Gall
Yuval Eckstein
Regev Ratzon
Mor Ben-Rachel
Sapir Schlesinger
Haim Sabag
Amir Loewenthal
Tomer Moinian
Wojciech Rosa
Topaz Englander
Valerie Phang
Tomer Shtayman
Silvio Abruzzo
Sagi Antebi
Ravi Pimplaskar
Saar Bergerbest
Noy Miran
Ori Bracha
Orgest Xhelili
Mimi Torrington
Mike Ng
Matt Tubergen
Melisa Matlum
Matan Stern
Marissa Camilli
Karen Corn
Maria Ershova
Jonathan Harrop
Jon Hudson
Irit Schwartz
Jean Ortiz-Luis
Haim Steinberg
Eden Gluska
Dmitry Kuzminsky
Danylo Denyshchenko
Dani Shemesh
Daniel Krupitsky
Daniel Hen
Daniel Gal
Carolyn Hom
Ben Holmes
Adva Pivnic
Abigail BenMeir
Arda Guner
Can Celik
Ayesha Syed
Gamers and Preloads: A Tasty Combination
January 8, 2021
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New Case Study – User Acquisition with Faladdin & Adjust
December 17, 2020
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What You Need to Know About UA Campaigns for iOS 14
December 15, 2020
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Case Study: Banco Azteca and Digital Turbine Shake-up Banking in Mexico
June 30, 2020
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Mobile Marketing 101: What is App User Acquisition & How To Build an Effective Strategy
June 23, 2020
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User Acquisition: A Holistic Approach
January 20, 2018
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Jam City: A Case Study in Effective Mobile User Acquisition
July 12, 2017
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7 High-Performance Secrets to Rev Up Your User Acquisition Strategy
April 21, 2017
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My App is Distributed on Google Play…So What Now?
November 18, 2016
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Kiko Untalan
Janneke van Swetselaar
Eric Wang
Helen Chen
Sea Yen Ong
Krystian Kurek
VJ Davey
Kyrylo Yershov
Sarit Banerjee
Dan Ferrante
Michael Akkerman
Joy Ho
Ron Elias
Julia Stachowiak
Gabriel Gurvich
Shachar Avuka
Bill Stone
Shilpa Sadana
David Vicente
Hubert Kosacki
Shay Fux
Aviad Natovich
Andriy Shamray
Mykhailo Guk
Vivian Wang
Andrey Michailov
Jason Gall
Yuval Eckstein
Regev Ratzon
Mor Ben-Rachel
Sapir Schlesinger
Haim Sabag
Amir Loewenthal
Tomer Moinian
Wojciech Rosa
Topaz Englander
Valerie Phang
Tomer Shtayman
Silvio Abruzzo
Sagi Antebi
Ravi Pimplaskar
Saar Bergerbest
Noy Miran
Ori Bracha
Orgest Xhelili
Mimi Torrington
Mike Ng
Matt Tubergen
Melisa Matlum
Matan Stern
Marissa Camilli
Karen Corn
Maria Ershova
Jonathan Harrop
Jon Hudson
Irit Schwartz
Jean Ortiz-Luis
Haim Steinberg
Eden Gluska
Dmitry Kuzminsky
Danylo Denyshchenko
Dani Shemesh
Daniel Krupitsky
Daniel Hen
Daniel Gal
Carolyn Hom
Ben Holmes
Adva Pivnic
Abigail BenMeir
Arda Guner
Can Celik
Ayesha Syed
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