Mobile Marketing

Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Hit All The Best Advertising Channels Through Mobile Ads
Mobile Takes Over Back to School Shopping
Native Advertising – A Brief History & How it Found a New Home on Mobile

Engineering Blog (archive)

Christmas in July: Rethink Your Mobile Strategy for the Holiday Season
Christmas in July: Prime Time to Drive Holiday Sales
Smart Strategies for Back-to-School Mobile Campaigns
How Mobile Ads Can Grow Loyalty, Drive Referrals, and Retain Customers
How to Get Parents’ Attention This Summer
How to Get BRAG-ing Rights
BRAG Love Letters: Social Media
BRAG Love Letters: Travel
BRAG Love Letters: Shopping
BRAG Love Letters: Streaming Music
BRAG Love Letters: Streaming Video
The Defensive Playbook for Advertisers
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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