Mobile Marketing

Case Study: Successful App Genres in India
A Regional Perspective on the Global Mobile Market
5 Steps to a Successful App Strategy for Latin America
Opportunity in the Brazilian Mobile Market
Successful App Categories in Latin America
The Personalization Potential of Mobile Marketing
How to Create a Killer Mobile Game
The Impact of Mobile Games on the Gaming Industry
Ad Placement: The Key to User Engagement & Conversion

Engineering Blog (archive)

Millennial Mobile Behavior
2016 Mobile Purchasing Trends and Black Friday Expectations
AMP Implications for Content Development and Ad Serving
Top 4 Reasons to Seize the Mobile Opportunity in India
How Mobile Moves the Election
How Apps are Changing Politics
Mobile Ad Spend Around the World
5 Best Practices in 2016 for App Store Optimization
Five Essential Apps for College Students
4 Ways to Recognize a Good Mobile Tracking Partner
4 Ways to Monitor & Manage Mobile Ad Fraud
6 Lessons Marketers Can Learn from the Pokémon Go Craze
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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