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“It was never only about the CPM“: Lessons from Miniclip's Head Ball 2 takeover

September 11, 2026
DT and Miniclip logos for a Gamesforum London interview about brand advertising and the Head Ball 2 in-game takeover.
Kiko Untalan
Janneke van Swetselaar
Eric Wang
Helen Chen
Sea Yen Ong
Krystian Kurek
VJ Davey
Kyrylo Yershov
Sarit Banerjee
Dan Ferrante
Michael Akkerman
Joy Ho
Ron Elias
Julia Stachowiak
Gabriel Gurvich
Shachar Avuka
Bill Stone
Shilpa Sadana
David Vicente
Hubert Kosacki
Shay Fux
Aviad Natovich
Andriy Shamray
Mykhailo Guk
Vivian Wang
Andrey Michailov
Jason Gall
Yuval Eckstein
Regev Ratzon
Mor Ben-Rachel
Sapir Schlesinger
Haim Sabag
Amir Loewenthal
Tomer Moinian
Wojciech Rosa
Topaz Englander
Valerie Phang
Tomer Shtayman
Silvio Abruzzo
Sagi Antebi
Ravi Pimplaskar
Saar Bergerbest
Noy Miran
Ori Bracha
Orgest Xhelili
Mimi Torrington
Mike Ng
Matt Tubergen
Melisa Matlum
Matan Stern
Marissa Camilli
Karen Corn
Maria Ershova
Jonathan Harrop
Jon Hudson
Irit Schwartz
Jean Ortiz-Luis
Haim Steinberg
Eden Gluska
Dmitry Kuzminsky
Danylo Denyshchenko
Dani Shemesh
Daniel Krupitsky
Daniel Hen
Daniel Gal
Carolyn Hom
Ben Holmes
Adva Pivnic
Abigail BenMeir
Arda Guner
Can Celik
Ayesha Syed
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Kiko Untalan
Janneke van Swetselaar
Eric Wang
Helen Chen
Sea Yen Ong
Krystian Kurek
VJ Davey
Kyrylo Yershov
Sarit Banerjee
Dan Ferrante
Michael Akkerman
Joy Ho
Ron Elias
Julia Stachowiak
Gabriel Gurvich
Shachar Avuka
Bill Stone
Shilpa Sadana
David Vicente
Hubert Kosacki
Shay Fux
Aviad Natovich
Andriy Shamray
Mykhailo Guk
Vivian Wang
Andrey Michailov
Jason Gall
Yuval Eckstein
Regev Ratzon
Mor Ben-Rachel
Sapir Schlesinger
Haim Sabag
Amir Loewenthal
Tomer Moinian
Wojciech Rosa
Topaz Englander
Valerie Phang
Tomer Shtayman
Silvio Abruzzo
Sagi Antebi
Ravi Pimplaskar
Saar Bergerbest
Noy Miran
Ori Bracha
Orgest Xhelili
Mimi Torrington
Mike Ng
Matt Tubergen
Melisa Matlum
Matan Stern
Marissa Camilli
Karen Corn
Maria Ershova
Jonathan Harrop
Jon Hudson
Irit Schwartz
Jean Ortiz-Luis
Haim Steinberg
Eden Gluska
Dmitry Kuzminsky
Danylo Denyshchenko
Dani Shemesh
Daniel Krupitsky
Daniel Hen
Daniel Gal
Carolyn Hom
Ben Holmes
Adva Pivnic
Abigail BenMeir
Arda Guner
Can Celik
Ayesha Syed
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