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User Acquisition

Mobile Matter Chatter Vol 1: 2021 Holiday Tips For Advertisers
November 23, 2021
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6 Reasons It’s Android Season
November 18, 2021
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Creative Showcase: UIP Sonic the Hedgehog Movie
September 23, 2021
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A New Kind of DSP: You need it, we got it! Part 2 of 3
August 24, 2021
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Klarna Jumps Into In-Game Advertising - AdNews Magazine Feature
August 12, 2021
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5 Things (and 1 Big Secret) About Android Users That All Advertisers Must Know
July 27, 2021
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Success Story: Papaya Gaming - Solitaire Cash & Bubble Cash
July 22, 2021
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App Install Marketers Adapt to New Challenges — Survey Results
July 8, 2021
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3 Things About Discovery-Based Advertising
July 8, 2021
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Engineering Blog

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Engineering Blog

Building the DT Semantic Layer: Creating a Single Source of Truth with Agent-Driven Data Modeling

August 13, 2026
Kiko Untalan
Janneke van Swetselaar
Eric Wang
Helen Chen
Sea Yen Ong
Krystian Kurek
VJ Davey
Kyrylo Yershov
Sarit Banerjee
Dan Ferrante
Michael Akkerman
Joy Ho
Ron Elias
Julia Stachowiak
Gabriel Gurvich
Shachar Avuka
Bill Stone
Shilpa Sadana
David Vicente
Hubert Kosacki
Shay Fux
Aviad Natovich
Andriy Shamray
Mykhailo Guk
Vivian Wang
Andrey Michailov
Jason Gall
Yuval Eckstein
Regev Ratzon
Mor Ben-Rachel
Sapir Schlesinger
Haim Sabag
Amir Loewenthal
Tomer Moinian
Wojciech Rosa
Topaz Englander
Valerie Phang
Tomer Shtayman
Silvio Abruzzo
Sagi Antebi
Ravi Pimplaskar
Saar Bergerbest
Noy Miran
Ori Bracha
Orgest Xhelili
Mimi Torrington
Mike Ng
Matt Tubergen
Melisa Matlum
Matan Stern
Marissa Camilli
Karen Corn
Maria Ershova
Jonathan Harrop
Jon Hudson
Irit Schwartz
Jean Ortiz-Luis
Haim Steinberg
Eden Gluska
Dmitry Kuzminsky
Danylo Denyshchenko
Dani Shemesh
Daniel Krupitsky
Daniel Hen
Daniel Gal
Carolyn Hom
Ben Holmes
Adva Pivnic
Abigail BenMeir
Arda Guner
Can Celik
Ayesha Syed
Gamers and Preloads: A Tasty Combination
January 8, 2021
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New Case Study – User Acquisition with Faladdin & Adjust
December 17, 2020
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What You Need to Know About UA Campaigns for iOS 14
December 15, 2020
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Case Study: Banco Azteca and Digital Turbine Shake-up Banking in Mexico
June 30, 2020
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Mobile Marketing 101: What is App User Acquisition & How To Build an Effective Strategy
June 23, 2020
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User Acquisition: A Holistic Approach
January 20, 2018
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Jam City: A Case Study in Effective Mobile User Acquisition
July 12, 2017
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7 High-Performance Secrets to Rev Up Your User Acquisition Strategy
April 21, 2017
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My App is Distributed on Google Play…So What Now?
November 18, 2016
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Kiko Untalan
Janneke van Swetselaar
Eric Wang
Helen Chen
Sea Yen Ong
Krystian Kurek
VJ Davey
Kyrylo Yershov
Sarit Banerjee
Dan Ferrante
Michael Akkerman
Joy Ho
Ron Elias
Julia Stachowiak
Gabriel Gurvich
Shachar Avuka
Bill Stone
Shilpa Sadana
David Vicente
Hubert Kosacki
Shay Fux
Aviad Natovich
Andriy Shamray
Mykhailo Guk
Vivian Wang
Andrey Michailov
Jason Gall
Yuval Eckstein
Regev Ratzon
Mor Ben-Rachel
Sapir Schlesinger
Haim Sabag
Amir Loewenthal
Tomer Moinian
Wojciech Rosa
Topaz Englander
Valerie Phang
Tomer Shtayman
Silvio Abruzzo
Sagi Antebi
Ravi Pimplaskar
Saar Bergerbest
Noy Miran
Ori Bracha
Orgest Xhelili
Mimi Torrington
Mike Ng
Matt Tubergen
Melisa Matlum
Matan Stern
Marissa Camilli
Karen Corn
Maria Ershova
Jonathan Harrop
Jon Hudson
Irit Schwartz
Jean Ortiz-Luis
Haim Steinberg
Eden Gluska
Dmitry Kuzminsky
Danylo Denyshchenko
Dani Shemesh
Daniel Krupitsky
Daniel Hen
Daniel Gal
Carolyn Hom
Ben Holmes
Adva Pivnic
Abigail BenMeir
Arda Guner
Can Celik
Ayesha Syed
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