Mobile Marketing

Case Study: Successful App Genres in India
A Regional Perspective on the Global Mobile Market
5 Steps to a Successful App Strategy for Latin America
Opportunity in the Brazilian Mobile Market
Successful App Categories in Latin America
The Personalization Potential of Mobile Marketing
How to Create a Killer Mobile Game
The Impact of Mobile Games on the Gaming Industry
Ad Placement: The Key to User Engagement & Conversion

Engineering Blog (archive)

Chinese OEMs Make Inroads into Europe
Q1 2018 - Global App Store Data Review
Where is Mobile at SXSW?
Why Legacy Retail Brands Must Adopt a More Robust App-Based Strategy
The Rising Cost of Smartphones Creates a Burgeoning Second-Hand Market
What Turns a Good Idea into an Awesome App?
Great Apps Come In Small Packages
App Usage through the Ages – Targeting Older, More Lucrative Users
The Smartphone: The Millennial in Your Pocket
Why Daily Active Users (DAU) Is So Important For App Developers
Battle of the Sexes: App Use Differences Between Men and Women
App Developers: Are You Using All of the Best Advertising Channels Available to You?
Reader’s Choice
AppsFlyer Performance Index (2026 Edition) recognizes DT’s gains in Android gaming and top-five non-gaming performance
DT at Advertising Week New York 2026: Planning around moments puts mobile in focus

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