OneFootball Sees Up to 49% MoM eCPM Growth on DT Exchange with SDK Integration
↑49%
MoM eCPM for MREC
↑13%
MoM eCPM for Banner
In our first month following the DT Exchange SDK integration, we increased eCPMs by 49% for MREC and 13% for Banners MoM - even during the off-season with lower traffic.
Valerie Dongmo, Head of Ad Solutions
OneFootball
Company Overview
Founded in 2008, OneFootball is a leading media football platform for a new generation of mobile-first football fans. It serves over 200 million people monthly through its owned and operated platform and video distribution network, bringing fans closer to the game with breaking news, highlight clips, live streaming, and more.
OneFootball is backed by the biggest clubs in the world of football, such as Real Madrid, FC Barcelona, Manchester City, Chelsea FC, the German Football Federation, and more.
The Goal
Ahead of the new football season, OneFootball wanted to strengthen its monetization strategy on Android and iOS. The team needed a solution that could be integrated quickly, offered full control over ad rendering to protect the user experience, and provided detailed performance insights for ongoing optimization.
The Strategy
To achieve these goals, the DT Monetization team recommended integrating DT Exchange via SDK for banner and MREC placements. Compared to the server-to-server approach initially considered, the SDK offered stronger performance thanks to greater ad rendering control, deeper optimization opportunities, and more granular reporting.
With a lightweight SDK and hands-on support from DT, OneFootball quickly unlocked DT Exchange’s premium global demand partners — including Otto, King, Chase, Amazon, Target, Pinterest, and more.
For OneFootball, an SDK integration made all the difference, delivering superior performance even before the busy match calendar in September.
Geo
:
Global
Targeted Devices
:
iOS, Android
Ad Units
:
MREC, Banner
:
