The following Demand Content Guidelines and Best Practice Policy (referred as “Demand Content Guidelines” or “Policy”) set forth standards that govern Digital Turbine’s relationship with its Demand Partners.
These Demand Content Guidelines shall apply to all Digital Turbine Services. Every Demand Partner using the Digital Turbine Services shall abide by these Demand Content Guidelines and shall refrain from serving any content that could be reasonably deemed violative of these Demand Content Guidelines to or via the Digital Turbine Services. For clarity, these Demand Content Guidelines provide listing of prohibited advertisement content by Digital Turbine via its Services and are by no means exhaustive and may not be inclusive of all objectionable or prohibited content. Unless otherwise provided herein, all capitalized terms in these Demand Content Guidelines shall have the same meaning as defined in the Digital Turbine Master Service Agreement. Digital Turbine may make changes to these Demand Content Guidelines at any time by posting the updated version on its website and reasonably informing Demand Partner (email sufficient). By continuing to use the Digital Turbine Services after Digital Turbine has notified Demand Partner of a new version of, Demand Partner agrees to the updated Demand Content Guidelines.
1) Prohibited Content:
Demand Partners must not use the Digital Turbine Services for any content that features or promotes any of the following IAB categories or additional Digital Turbine restrictions:
Please refer to the IAB OpenRTB API Specification 2.5 spec for additional category details.
2) Restricted Content:
Demand Partners may be permitted to feature or promote in its ads the following restricted IAB content categories, provided that Demand Partner ensure that such content complies with all applicable laws, rules, and regulations of the country and jurisdiction in which the content is made available:
3) Technical Requirements and Best Practice:
The following categories of the IAB OpenRTB API Specification 2.5 shall also be prohibited:
Digital Turbine will send the above limitations to its Demand Partners in a bid requests, in accordance with the OpenRTB 2.5 protocol. Demand Partners must respect and comply with these specifications.
4) Content enforcement policy
Any violation of this Policy may result in the suspension or blocking of advertising demand partner’s Ads on the Digital Turbine Service or termination of the violating advertising demand partner’s account. For more information or any questions concerning Digital Turbine's Ad Policy, please contact your Digital Turbine Account Manager.